In most studies, 50–60% of individuals who fast maintain their body weight during the month, while 20–25% either gain or lose weight ; occasionally, the weight loss may be excessive (>3 kg). The common practice of ingesting large amounts of foods rich in carbohydrate and fat, especially at the sunset meal, should be avoided. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser. Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a …